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To celebrate the Easter season, Alves Bandeira is launching the giveaway campaign "To all, an Easter full of flavour!”, an initiative that once again rewards its customers with baskets filled with traditional Portuguese products.

From March 24 to April 13, customers who are members of the Pontos AB loyalty programme can redeem 200 points at participating service stations or directly via the Alves Bandeira APP to enter the draw for one of the many Easter baskets available. One basket will be awarded per participating station, and a special basket will be drawn among the participants using the APP.

Now in its third consecutive year, this initiative reinforces the commitment of the 100% Portuguese brand to maintaining a close and trusting relationship with its customers, in a campaign that reaches across Portugal, from the coast to the countryside, from north to south.

Pedro Mascarenhas, Marketing Director at Grupo Alves Bandeira, highlights: "This Easter campaign reinforces the connection of proximity and familiarity that we maintain with our customers. The growing participation in the giveaways promoted through the Pontos AB loyalty programme shows the value our customers place on initiatives that combine real benefits with moments of tradition and togetherness."

The campaign will be supported by an omnichannel communication strategy, including radio spots, in-station advertising, and a strong digital presence across social media, YouTube and email marketing.