News
Matrax Lubricants Conquers the Bangladesh Market
2024-05-23May marks the
official launch of the Matrax Lubricants brand in Bangladesh and the beginning
of a successful partnership with Padma Group, one of the country's leading
economic groups.
As part of the internationalization strategy of
the Alves Bandeira Group, the Matrax brand has been a significant driver of the
Portuguese economic group's global growth, continuously capturing new markets
in recent years. One of the secrets to this consistent growth in sales volume
and revenue lies in the ongoing investment in developing and launching new
proprietary products for the automotive segment, specifically Matrax Tyres
(tyres), Matrax Energy (batteries), and Matrax Additives (additives). This success
is also attributed to the Alves Bandeira Group's focus on exclusive
distribution and the creation of long-lasting relationships with its partners.
In this context, the Alves Bandeira Group,
through AB Chem, the Group's company responsible for manufacturing and
marketing lubricants, has reached an agreement with Padma Group for the
exclusive distribution of the Matrax brand in Bangladesh. According to Mordor
Intelligence, the lubricants market in Bangladesh is estimated to exceed 200
million liters in 2024.
The presentation ceremony, attended by major
companies in the sector, took place on May 11th at the Sonargaon Hotel in
Dhaka. It marked the official signing of the partnership agreement, with the
participation of Padma Group President Md. Altaf Hossain and Alves Bandeira
Group President Rui Bandeira.
The event also featured the presence of José
Luis Cruces, CEO of AB Chem, Armando Pinto, Sales Manager of AB Chem, Munira
Shemu, Deputy Coordinator of the Honorary Consulate of Portugal in Bangladesh,
as well as Fida Hossain, Director of Padma Group, and Mohammed Abu Taiob,
Managing Director of Padma Group.
Matrax Lubricants has been a well-established
brand in the lubricants sector for many years, with a global presence and high
recognition resulting from certifications and the high quality of its products.
Based on production with the highest European technology, the Matrax lubricant
product line offers solutions for all segments: automotive, industrial, and
specialties.
![Matrax Lubricants Conquers the Bangladesh Market Matrax Lubricants Conquers the Bangladesh Market](/fotos/noticias/assinatura_protocolo_630788893664f25f3c1faf.jpeg)